One of my favorite scripts I ever delivered, and one of the most joyful clients to write for. This spot won a Platinum Hermes Creative Award in 2024.
The idea of treating dog s*** like a category in a dog show turned out to be a highly effective strategy.
It was around this point the agency seemed to understand I'm the guy to write about dogs. I should probably get a dog at some point, huh.
Wildly fun to work on. (Eh? Get it? I'll see myself out.)
